Social networks have made their way into the corporate business strategy, not just those that focus on the Internet. Companies of all calibers have long tried to capitalize on these social platforms, and rooted in society, and where millions of people -potenciales customers- together in an informal and relaxed environment, where the presence of new forms of communication such as videos and images generate a great conversation.
They know they should be, but often the companies themselves know some of the tricks and secrets to take advantage of social networks. How to sell a product? What style do you use? Is it really necessary to "feisbuquear" or "tweeting"? And one of the formulas, advertising inserts, the great internet business thanks to the segmentada- advertising, has served as a catapult for companies. Amid the hurricane "dospuntocero" Facebook has announced that there are already more than three million businesses actively advertised in the social network, which has about 1,590 million users worldwide currently.
This figure may not represent more than just a sample, but the fact is that the US multinational has registered a growth of 50% over the previous year. Most of these businesses, however, are SMEs; small and medium enterprises who struggle daily to compete against the tentacles of the most powerful brands.
The main sectors are the Services, Local Trade and eCommerce. They are more than 50 million such businesses that use the so-called fan pages to try to reach your customers. The use of "smartphone" is more relevant in this context. Internet access is becoming increasingly mobile. According to data provided to ABC, more than a million advertisers create ads directly on Facebook from your mobile device.
Tool to create corporate videos
And the movement of people seem to work even though, in the beginning, Facebook was designed as a social network to connect people. Now, it may seem inconceivable, follow a brand is commonplace. Only in Spain, 83% of its users is the space of an SME.
Globally, of course, the figure rises to one billion people, ie nearly 70% of users have connections with a company within the service, which prints a value more: more than 2,500 million comments thereon although the company has not detailed what percentage of them are negative or positive. Because, the truth, often a negative campaign by users forced to back down to a mark or, at least, apologize.
Looking to enhance business pages, Facebook has launched a new service, "The Story of Your Company," which allows editing simple videos incorporating music as soundtrack to display products and services.
Facebook ensures that companies have turned squarely on his landing on this platform. "We work constantly to provide businesses with the resources they need for their presence on Facebook is satisfactory and effective. With the announcement of the new video tool 'The Story of Your Company', we want to help any business, is the size it is, it can be shown to the world in a simple innovative way yet, "explains ABC Irene Cano, CEO of Facebook Spain.
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